GCL helps the biggest names in music, sports, TV & film, art, and automotive operate seamlessly around the world, empowering the extraordinary through bespoke logistics. We partnered with GCL to transform the company strategy - evolving from a cargo holding company to the global leader in specialty logistics.
GCL had strategically acquired several leading logistics companies, yet struggled to tell a story that was bigger than the sum of its parts.
The work taking place across the GCL portfolio was epic in scale, and the combined expertise and global reach across the portfolio created untapped potential for growth.
We embarked on a major corporate strategy evolution to reposition GCL as the global leader in logistics for live events and luxury goods by connecting their diverse platform of brands.
We crafted a refreshed value proposition and identity focused on expertise, reliability, and global scale that serves key end markets. The impact? Drawing investors, winning the largest live events in the world, and unifying the employee culture across a portfolio of brands.
GCL and its sub-brands are the force behind-the-scenes of the worlds biggest cultural events (think Beyonce, F1, the Olympics, and beyond), yet you would never have known it from the GCL brand. We set out to help GCL tell their powerful story by speaking to their track record, expert team, global reach, and cross-platform collaboration.
United under a shared platform, GCL and its sub-brands scale to accomplish the extraordinary across key end-markets.
After acquiring multiple top cargo companies, GCL sought to be more than a sum of its parts. As we delved deeper into GCL’s capabilities — its expansive team, global presence, array of industry-leading brands, and its unique ability to tackle wildly complex challenges — we uncovered an inspiring truth: GCL is a global powerhouse in specialty logistics.
We embarked on a transformative journey with GCL, redefining its brand architecture and corporate strategy to position GCL as the global leader in logistics for extraordinary experiences and luxury goods. A refreshed value proposition focused on scale and diverse expertise enables GCL to go after and win major deals across categories.
Whether orchestrating the largest events in sports, staging unforgettable concerts worldwide, handling the most priceless pieces of art or one-of-a-kind cars, GCL is the go-to partner.
We honed in on audience personas, revamped its user experience, and launched a new website. This elevated experience integrated GCL’s brands, repositioning GCL as a solutions partner that makes the epic possible.
Whether orchestrating the largest events in sports, staging unforgettable concerts worldwide, or handling the most priceless pieces of art or one-of-a-kind cars, GCL is the go-to partner.
As the GCL agency of record, we continue to serve as a strategic partner to grow their business, ensuring the brand remains synonymous with excellence and reliability in specialty logistics.
It's your defining moment to live, grow, evolve, and transcend.
