Rock-it Cargo is the global leader in logistics for extraordinary experiences. Culture’s icons turn to RIC to take them to the world.
While its roots are in rock-and-roll, the company has rapidly expanded, becoming a leader in logistics for live touring, sports & production, and experiential events.
For over 45 years, Rock-it Cargo has been the go-to partner for the world’s biggest music tours. As the company expands into new markets, its brand must evolve. How can Rock-it Cargo build on its legacy of trust while positioning itself for future growth?
We partnered with Rock-it Cargo to develop a refined brand strategy and identity that highlights its ability to deliver the impossible—serving industries where failure is not an option. Our approach honors the company’s rich history while equipping it for the next 45+ years of success.
From our time with the Rock-it Cargo team, one thing is clear: they are relentless, dedicated experts with unbelievable stories to tell from their trips around the globe, chartering planes, ocean-liners, and fleets of trucks to bring epic experiences to life. They live by the Rock-it mantra: always find a way.
We set out to capture the spirit of the Rock-it Cargo team, the scope and scale of the events they transport, and the experiences they enable for millions of fans. Our refreshed brand strategy and identity honors the Rock-it Cargo heritage, while positioning the company as the obvious, trusted choice for events with zero tolerance for failure.
With a new strategy and identity in place, we equipped the Rock-it Cargo team with a new website, all-new collateral, swag, and assets to enhance their go-to-market efforts. As their agency of record, we’re an extension of the RIC team, capable of scaling support up and down based on their needs.
We take pride in assisting RIC with all their needs, whether that involves developing materials for their 830+ employees or preparing their team to respond to and win RFPs for the world's biggest events.
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